Difference between revisions of "Quizzing"

Latest revision as of 20:02, 27 August 2020

Helps to better understand customers:

Who?
- Who else is with the customer while he/she uses the product?
- What influence do these peoples exert on the customers
What?
- What experience do customers make when using the product?
- What need leads them to use the product?
What else?
- What else might customers think while using the product?
- What migth the prefere to do instead
When?
- When do customers make use of the product?
- At what other times could they possibly use it?
Where?
- Where are the customers while using the product?
- Where else could they possibly use it?
How?
- How do customers learn how to use the product?
- How do they choose between the product and alternatives solutions to their problem?

@@ Line 1: / Line 1: @@
-Quizzing
+Helps to better understand customers:
+* '''Who?'''
+** Who else is with the customer while he/she uses the product?
+** What influence do these peoples exert on the customers
+* '''What?'''
+** What experience do customers make when using the product?
+** What need leads them to use the product?
+* '''What else?'''
+** What else might customers think while using the product?
+** What migth the prefere to do instead
+* '''When?'''
+** When do customers make use of the product?
+** At what other times could they possibly use it?
+* '''Where?'''
+** Where are the customers while using the product?
+** Where else could they possibly use it?
+* '''How?'''
+** How do customers learn how to use the product?
+** How do they choose between the product and alternatives solutions to their problem?
+Part of [[M6-S8 - Session notes - Marketing execution|M6-S8 - Session notes - Marketing execution]]
 [[Category:mbi]]
 [[Category:Term]]