Difference between revisions of "Quizzing"
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| − | + | Helps to better understand customers: | |
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* '''Who?''' | * '''Who?''' | ||
** Who else is with the customer while he/she uses the product? | ** Who else is with the customer while he/she uses the product? | ||
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** How do customers learn how to use the product? | ** How do customers learn how to use the product? | ||
** How do they choose between the product and alternatives solutions to their problem? | ** How do they choose between the product and alternatives solutions to their problem? | ||
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| − | [[Category: | + | Part of [[M6-S8 - Session notes - Marketing execution|M6-S8 - Session notes - Marketing execution]] |
| + | [[Category:mbi]] | ||
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| + | [[Category:Term]] | ||
Latest revision as of 20:02, 27 August 2020
Helps to better understand customers:
- Who?
- Who else is with the customer while he/she uses the product?
- What influence do these peoples exert on the customers
- What?
- What experience do customers make when using the product?
- What need leads them to use the product?
- What else?
- What else might customers think while using the product?
- What migth the prefere to do instead
- When?
- When do customers make use of the product?
- At what other times could they possibly use it?
- Where?
- Where are the customers while using the product?
- Where else could they possibly use it?
- How?
- How do customers learn how to use the product?
- How do they choose between the product and alternatives solutions to their problem?
