Difference between revisions of "Market based view"
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Latest revision as of 20:00, 27 August 2020
The market based view sees firms positioning in the market as key for achieving competitive advantage.
Core questions:
- What are the attributes of attractive industries
- How can an attractive position in the industry be achieved.
See also: M4-S3 - Session notes - Porter Five Forces, Sustainable Competitive Advantage and Resource based view
