Difference between revisions of "Lifestyle Segmentation - Settled"
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Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the settled are characterized by:
Underlying values
- Desire harmony and rest
- Traditional values
- Mostly elder people
Consumption pattern
- Sober consumption pattern
- Strongly family and friends oriented
- Theme's are safety, health, friends and family
