Difference between revisions of "Lifestyle Segmentation - Rational-Realists"
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| − | + | In the gfk roper consumer styles the ''rational-realists'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Hard work | ||
| + | * Affinity with nature | ||
| + | * Critical people aiming for a better future for themselves and the world | ||
| + | =Consumption pattern= | ||
| + | * Spend time looking for products and services matching their high demands | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/rational-realists.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the rational-realists are characterized by:
Underlying values
- Hard work
- Affinity with nature
- Critical people aiming for a better future for themselves and the world
Consumption pattern
- Spend time looking for products and services matching their high demands
