Difference between revisions of "Lifestyle Segmentation - Rational-Realists"
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Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the rational-realists are characterized by:
Underlying values
- Hard work
- Affinity with nature
- Critical people aiming for a better future for themselves and the world
Consumption pattern
- Spend time looking for products and services matching their high demands
