Difference between revisions of "Lifestyle Segmentation - Organics"
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| − | + | In the gfk roper consumer styles the ''organics'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Seek sustainability | ||
| + | * Strongly connected with society but not neglecting hedonism | ||
| + | =Consumption pattern= | ||
| + | * Rational with attention to quality and sustainability | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/organics.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the organics are characterized by:
Underlying values
- Seek sustainability
- Strongly connected with society but not neglecting hedonism
Consumption pattern
- Rational with attention to quality and sustainability
