Difference between revisions of "Lifestyle Segmentation - Open-Minded"
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| − | + | In the gfk roper consumer styles the ''openminded'' are characterized by: | |
| + | =Underlying values= | ||
| + | * Significant social responsibilities but also aimed for success | ||
| + | * Hedonistic tolerant intelectuals | ||
| + | * Seek individuality and personal harmony | ||
| + | =Consumption pattern= | ||
| + | * Attention for lifestyle and atmosphere | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/openminded.png" width="300"/></html> | ||
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[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the openminded are characterized by:
Underlying values
- Significant social responsibilities but also aimed for success
- Hedonistic tolerant intelectuals
- Seek individuality and personal harmony
Consumption pattern
- Attention for lifestyle and atmosphere
