Difference between revisions of "Lifestyle Segmentation - Homebodies"
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(Created page with "In the gfk roper consumer styles the ''homebodies'' are characterized by: =Underlying values= * Desire for security * Friends and family are most important * Like comfort =Con...") |
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Latest revision as of 19:57, 27 August 2020
In the gfk roper consumer styles the homebodies are characterized by:
Underlying values
- Desire for security
- Friends and family are most important
- Like comfort
Consumption pattern
- Products and services which offer comfort
- Accepted Brands
