Late Majority

The Late Majority shares all concerns of the Early Majority but have one additional one: They are not comfortable handling a technology product themselves. As a result: they wait until something becomes standard and very easy to use. Like the Early Majority roughly one third of the market consists of this category. This group is required to cash while margins decrease as to product matures.

Part of M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers