Difference between revisions of "Garage :: Writing a Compelling Executive Summary"
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| + | http://www.garage.com/resources/writingexecsum.shtml | ||
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| + | =Description= | ||
| + | Writing a Compelling Executive Summary | ||
| + | By Garage Technology Ventures | ||
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| + | Download PDF version | ||
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| + | By now, you’ve probably already read several articles, web pages—even books—about writing the perfect executive summary. Most of them offer a wealth of well-intended suggestions about all the stuff you need to include in the executive summary. They provide a helpful list of the forty-two critical items you should cover, and then they tell you to be concise. Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. | ||
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| + | The executive summary is often your initial face to a potential investor, so it is critically important that you create the right first impression. Contrary to the advice in articles on the topic, you do not need to explain the entire business plan in 250 words. You need to convey its essence, and its energy. You have about 30 seconds to grab an investor’s interest. You want to be clear and compelling. | ||
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| + | Forget what ev | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:55, 27 August 2020
URL
http://www.garage.com/resources/writingexecsum.shtml
Description
Writing a Compelling Executive Summary By Garage Technology Ventures
Download PDF version
By now, you’ve probably already read several articles, web pages—even books—about writing the perfect executive summary. Most of them offer a wealth of well-intended suggestions about all the stuff you need to include in the executive summary. They provide a helpful list of the forty-two critical items you should cover, and then they tell you to be concise. Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe.
The executive summary is often your initial face to a potential investor, so it is critically important that you create the right first impression. Contrary to the advice in articles on the topic, you do not need to explain the entire business plan in 250 words. You need to convey its essence, and its energy. You have about 30 seconds to grab an investor’s interest. You want to be clear and compelling.
Forget what ev
