Co-optition framework

While Porter's five forces framework focusses on the negative effects that market participants can have on a firms profitability, the co-optition framework enriches this perspective by highlighting the positive aspects such as:

• Joint setting of technology and other standards
  • This is often a prerequisite for ensuring the growth of an industry.
• Joint developments
  • Can offer an opportunity for improving quality, increasing demand or streamlining procurement.
• Joint lobbying
  • Can help favorable legislation and helps growth and erecting Entry barriers

See also: Co-opetition