Difference between revisions of "Next Best Competitive Alternative"
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| − | + | One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is the price the competitor charges for the product or service, defines the reference value for an offering. | |
[[Category:marketing]] | [[Category:marketing]] | ||
[[Category:Term]] | [[Category:Term]] | ||
Latest revision as of 19:51, 27 August 2020
One of the most critical aspects driving customer choice and willingness to pay is the alternative offerings. The next best competitive alternative (NBCA). The NBCA, which is the price the competitor charges for the product or service, defines the reference value for an offering.
