Difference between revisions of "Total economic value"
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| − | + | The total economic value is defined to be the price of the customers best alternative (reference value) plus whatever differentiates the offering from the competition. | |
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:51, 27 August 2020
The total economic value is defined to be the price of the customers best alternative (reference value) plus whatever differentiates the offering from the competition.
