Difference between revisions of "Value Grid"
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| − | Value | + | In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes: |
| + | * [[Value@Customer|Value@Customer]] | ||
| + | * [[Value@Company|Value@Company]] | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/valuegrid.PNG" width="500"/></html> | ||
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| + | * The '''success''' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering. | ||
| + | * The '''Idiot''' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell. | ||
| + | * The '''Rip-off''' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company | ||
| + | * The '''Lobotomy''' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules. | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:50, 27 August 2020
In Marketing Strategy and Organization: Building Sustainable Business the value grid summarizes market reality along two axes:
- The success box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
- The Idiot quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
- The Rip-off quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
- The Lobotomy quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
