Difference between revisions of "Profiling Variables"
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Latest revision as of 19:50, 27 August 2020
Profiling Variables are the variables along which Customer Segmentation and Market Segmentation are defined. In consumer markets these variables are defined along the following axes:
- Geographic
- Continents, Countries, States
- Region, Size of City, Climate
- Demographic
- Age, Gender, Income, Lifestyle
- Psychographic
- Personality type and interest, cash-rich, time-poor)
- Lifestyle, Values
- Behavorial
- Purchasing frequency, usage pattern
- Frequency of use, Loyalty, Readiness to buy
See also: Lifestyle Segmentation
