Difference between revisions of "Lifestyle Segmentation"
Jump to navigation
Jump to search
(Created page with "A comprehencive consumer segmentation framework that was defined by gfk roper. In this framework consumers are defined in a grid according to their Basic consumer value...") |
|
| (One intermediate revision by the same user not shown) | |
(No difference)
| |
Latest revision as of 19:49, 27 August 2020
A comprehencive consumer segmentation framework that was defined by gfk roper. In this framework consumers are defined in a grid according to their Basic consumer value drivers. The framework identifies the following groups:
See also this
