Difference between revisions of "Brand Contact Points"

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Brand Contact Points
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A brand contact point is each instance of a mention of your company in any communication. The sum of all brands. Contact Points are where your company and your customers meet, communicate and do business. The day-to-day life of every business presents a long list of instances where these contact points can be improved to deliver a more engaging experience for your audience and a brand elevating opportunity for your business.
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See: http://lazenbybrown.com/branding/
 
[[Category:marketing]]
 
[[Category:marketing]]
  

Latest revision as of 19:48, 27 August 2020

A brand contact point is each instance of a mention of your company in any communication. The sum of all brands. Contact Points are where your company and your customers meet, communicate and do business. The day-to-day life of every business presents a long list of instances where these contact points can be improved to deliver a more engaging experience for your audience and a brand elevating opportunity for your business.


See: http://lazenbybrown.com/branding/