Difference between revisions of "Basic consumer value drivers"
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| − | + | In the [[Lifestyle Segmentation|Lifestyle Segmentation]] framework defined by gfk roper four basic value drivers are identified: | |
| + | * Need have: Materialism / People orient on ''price'' | ||
| + | * Need be: Post-materialism / People orient on ''quality'' | ||
| + | * Need for passion: Hedonism / People orient on ''pleasure'' | ||
| + | * Need for security: Peace / People orient on ''security'' | ||
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| + | <html><img src = "/static/files/MBI/Module%2011/consumervaluedrivers.png" width="600"/></html> | ||
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[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
In the Lifestyle Segmentation framework defined by gfk roper four basic value drivers are identified:
- Need have: Materialism / People orient on price
- Need be: Post-materialism / People orient on quality
- Need for passion: Hedonism / People orient on pleasure
- Need for security: Peace / People orient on security
