Difference between revisions of "Basic consumer value drivers"
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(Created page with "In the Lifestyle Segmentation framework defined by gfk roper four basic value drivers are identified: * Need have: Materialism / People orient on ''...") |
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Latest revision as of 19:48, 27 August 2020
In the Lifestyle Segmentation framework defined by gfk roper four basic value drivers are identified:
- Need have: Materialism / People orient on price
- Need be: Post-materialism / People orient on quality
- Need for passion: Hedonism / People orient on pleasure
- Need for security: Peace / People orient on security
