Difference between revisions of "Design for Today"
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Latest revision as of 19:41, 27 August 2020
As good as Toyota is at anticipating the future, their innovations are always grounded in clear and present needs – demographic shifts, energy shortages, safety concerns. The idea is, as hockey great Wayne Gretzky once said: “Skate to where the puck is going to be, not where it has been.” Market leaders don’t so much create markets as they understand where the market is going to go, and skate there.
