Difference between revisions of "Way-to-market architecture"

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(Created page with "The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of: * Direct Channe...")
 
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The way-to-market architecture defines how the products and services of the company reach the end-users. The end user may be reached through a combination of:
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Way-to-market architecture
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* Direct Channels
 
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* Indirect Channels
 
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* Influencers
 
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** Advisers
 
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** Regulatory Institutions
 
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** Media, etc
 
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Into the different end-user segments
 
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See also: [[M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers|M8-S3 - Reading - Strategies for E-Business - Chapter 10 - Choosing the appropriate strategy for interaction with suppliers]]
 
 
[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:22, 27 August 2020

Way-to-market architecture

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