Difference between revisions of "Value capturing"

Revision as of 19:22, 27 August 2020

Value capturing

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-In order to ''''capture''''' value, a company must not only provide customers with a products perceived user value that is greater than the costs ([[Value creation|Value creation]]). It must also be able to capture the value created in the form of an economic profit. The overal goal of strategic management is to:
+Value capturing
-# Maximize the value created by increasing the [[Perceived use value|Perceived use value]] and minimizing the [[Costs|Costs]].
-# Capture as much as the value as possible in the former of a producer surplus
-# Do so in a sustainable way over time by defending the company's position agains [[Imitators|Imitators]] and [[Substitutes|Substitutes]]
-<html>
-<img src="/static/files/MBI/Module%208/valuecaptured.PNG" width=600>
-</html>
-See also [[Value creation|Value creation]]
-Part of [[Strategies for E-Business|Strategies for E-Business]]
 [[Category:mbi]]
 [[Category:Term]]