Difference between revisions of "The Long Tail"

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The Long Tail
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The long tail concept has three main implications for companies that want to access and leverage the long tail for their customers:
 
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* Lengthen the tail
 
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** By giving people access to a large pool of individuals, social networking lengthens the tail of potential contacts.
 
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* Fatten the tail
 
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** By increasing the  frequency of interaction the tail can be fattened.
 
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* Drive demand down the tail
 
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** This can be achieved by shifting users attention to content that is normally difficult to find. Amazon did this with their recommendation mechanism.<data>{"Author":"Chris Anderson","Title":"The Long Tail","ReadingCompleted":true}</data>
 
 
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Revision as of 19:21, 27 August 2020

The Long Tail

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