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| − | Direct link to the free book:
| + | Summary book free |
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| − | <html><a href="/static/files/MBI/Module 5/Free.pdf">Free</a></html>
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| − | Cross subsidizing can be done the following ways:
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| − | # Payed products funding free products
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| − | # Pay later, subsidize now
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| − | # Paying customers subsidize similar customers getting a product or service for free
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| − | [[Summary book 'Free': Different types of free|Four different types of free]]
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| − | # Direct cross subsidizing
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| − | # 3 party markets
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| − | # Freemium
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| − | # Non-monetary markets
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| − | Also interesting reverse business models:
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| − | # Dan Ariely’s book Predictably Irrational gives an example of students offered the choice to 'pay' for a poem or be 'payed'. The he asked what they were prepared to pay/ wanted to be payed as a function of the length of the poem.
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| − | # Derek Sivers, CD Baby, called these 'reverse business models'
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| − | ## In China doctors get payed if you get ill and you pay them as long as your healthy
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| − | ## Clubs in LA have certain bands pay to be allowed to perform
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| − | ## Fitness centra that are free as long as you show up once per week.
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| − | ## FreeConferenceCall.com gets payed by telephone companies
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| − | ## Jicka.com adds waranty to what they sell
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| − | [[Summary book 'free' - The psychology of free|The psychology of free]]
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| − | [[Summary book 'free' - So cheap it does not matter anymore|So cheap it does not matter anymore]]
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| − | [[Summary book 'free' - Information wants to be free|Information wants to be free]]
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| − | Examples of the new 'free', Free flight and dvr:
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| − | <html>
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| − | <img src="/static/files/MBI/Module%205/summaryfreeryanair.JPG" width="340" />
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| − | <img src="/static/files/MBI/Module%205/summaryfreedvr.JPG" width="360" />
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| − | </html>
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| − | <html>
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| − | <img src="/static/files/MBI/Module%205/summaryfreewarehouse.JPG" width="340" />
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| − | <img src="/static/files/MBI/Module%205/summaryfree_freecars.png" width="360" />
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| − | </html>
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| | [[Category:mbi]] | | [[Category:mbi]] |
