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| − | Tangible sources of differentiating a companies customer value proposition are:
| + | Sources of differentiation |
| − | * '''Product/service quality'''
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| − | **Functionality
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| − | ** Durability
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| − | ** Reliability
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| − | ** Ease of installation
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| − | * '''Degree of product/service customization'''
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| − | ** The more a product can be adapted to specific needs, the more benefits it creates for an individual user
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| − | * '''Convenience'''
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| − | **The energy, effort and time that buyers have to spend during purchasing is an important factor.
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| − | * '''Speed of delivery'''
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| − | ** The ability to quickly deliver is an important customer benefit
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| − | * '''Product range'''
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| − | ** A broad and deep selection provides an important source of differentiation. Also remind [[The Long Tail|The Long Tail]].
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| − | Intangible sources:
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| − | * '''Brand'''
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| − | ** The brand refers to the perceived traits that consumers associate with the company that is selling a product or a service.
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| − | * '''Reputation'''
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| − | ** The perceived past performance of a company is a major factor influence reputation. Customers value reputation as they believe it will reduce risk.
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| − | See also: [[Consumption chain|Consumption chain]]
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| − | Part of [[M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options|M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options]]
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| | [[Category:mbi]] | | [[Category:mbi]] |
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| | [[Category:Term]] | | [[Category:Term]] |
Revision as of 19:21, 27 August 2020
Sources of differentiation
