|
|
| Line 1: |
Line 1: |
| − | Common mistakes when recognizing a disruptive thread are:
| + | Recognizing a disruptive threath |
| − | # Companies believe that their most advanced/high end customers will be key to recognizing a disruptive technology. In contrast, disruptive innovations have their roots with over-served customers or customers who did not have access to the product before.
| |
| − | # Managers pay most attention to their largest competitors. But succesful disruptors are often not even on the radar of the incumbents.
| |
| − | # Conventinal thinking suggest that companies with the biggest R&D budget are likely to disrupt. In contrast, companies that succeed disrupting an industry serve customers that the existing competition does not want to serve
| |
| − | To avoid these mistakes ask the following questions dealing with:
| |
| − | # '''Non-served customers'''
| |
| − | ## Is there a group of people who previously did not have the money or skills to purchase the current offering?
| |
| − | ## Did customers have to go to a central inconvenient location to buy the product?
| |
| − | # '''Over-served customers'''
| |
| − | ## Are there customers at the bottom of the market who would buy the same product for a lower price?
| |
| − | ## Is it possible to build a profitable business model while keeping down prices?
| |
| − | ## An indicator of over-served customers is that they do not use many of the features that are offered in the most recent version of the product.
| |
| − | # '''Disruptive to competitors'''
| |
| − | ## Is the innovation disruptive to all companies that are currently competing in a market?
| |
| − | ## This reveals a crucial point that innovations are only disruptive in relation to an existing business model or technology.
| |
| − | | |
| − | Part of: [[M8-S2 - Reading - Strategies for E-Business - Chapter 6 - Sustaining Competitive Advantage|M8-S2 - Reading - Strategies for E-Business - Chapter 6 - Sustaining Competitive Advantage]]
| |
| | [[Category:mbi]] | | [[Category:mbi]] |
Revision as of 19:20, 27 August 2020
Recognizing a disruptive threath
