Difference between revisions of "Outpacing strategies"

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The underlying assumption that there is a need to choose between [[Cost leadership strategies|Cost leadership strategies]] and [[Differentiation strategies|Differentiation strategies]] is that there is a trade-off: a high level of quality usually entails higher cost. A firm that tries both has the risk of becoming 'Stuck in the middle'.
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Outpacing strategies
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The following factors can undermine the traditional trade-off's:
 
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* Development of new technologies
 
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* Wastefulness
 
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* Economies and scale and learning effects
 
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Part of [[M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options|M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options]]
 
 
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Revision as of 19:20, 27 August 2020

Outpacing strategies