Difference between revisions of "M5-Strategy-S1 - Experience chain"

Revision as of 19:19, 27 August 2020

M5-Strategy-S1 - Experience chain

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-Session audio:
+M5-Strategy-S1 - Experience chain
-<html>
-<audio controls><source src="/static/files/MBI/Module%205/M5-S1%20-%20Experience%20chain.mp3"type ="audio/mp3"/></audio>
-</html>
-Customer experience chain:
-# '''Be''' the customer
-## Understand the experience
-# '''Map''' the customer experience
-# '''Identify''' "hassles"
-# '''Focus''' on main hassles
-# '''Imagine''' a new value proposition
-Example of a process that could work:
-{{:Ideo}}
-# Identify goals to [[M5-Strategy-S1 - Trade-on strategies|Trade-on strategy]]
-# Inititial reaction as customers
-# Go to the field (antropologists)
-# Share - Visual Impact
-# Deep dive - Wild ideas & Brainstorm
-## '''Need to prevent the downwards spiral'''
-# Voting system - Everyone's vote counts
-# Build prototypes for each need area
-## Make one for navigation
-## Make one for safety
-# Learn from the prototypes and synergies
-# Built prototype
-# Present the prototype and present it
-# Gain feedback from the field
-## Critical to '''keep an open mind to the feedback!'''
 [[Category:mbi]]