Difference between revisions of "Lifestyle Segmentation - Rational-Realists"

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(Created page with "In the gfk roper consumer styles the ''rational-realists'' are characterized by: =Underlying values= * Hard work * Affinity with nature * Critical people aiming for a better f...")
 
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In the gfk roper consumer styles the ''rational-realists'' are characterized by:
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Lifestyle Segmentation - Rational-Realists
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=Underlying values=
 
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* Hard work
 
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* Affinity with nature
 
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* Critical people aiming for a better future for themselves and the world
 
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=Consumption pattern=
 
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* Spend time looking for products and services matching their high demands
 
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<html><img src = "/static/files/MBI/Module%2011/rational-realists.png" width="300"/></html>
 
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[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:19, 27 August 2020

Lifestyle Segmentation - Rational-Realists

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