Difference between revisions of "Lifestyle Segmentation - Homebodies"

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(Created page with "In the gfk roper consumer styles the ''homebodies'' are characterized by: =Underlying values= * Desire for security * Friends and family are most important * Like comfort =Con...")
 
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In the gfk roper consumer styles the ''homebodies'' are characterized by:
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Lifestyle Segmentation - Homebodies
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=Underlying values=
 
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* Desire for security
 
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* Friends and family are most important
 
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* Like comfort
 
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=Consumption pattern=
 
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* Products and services which offer comfort
 
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* Accepted [[Brand|Brand]]s
 
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<html><img src = "/static/files/MBI/Module%2011/homebodies.png" width="300"/></html>
 
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[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:19, 27 August 2020

Lifestyle Segmentation - Homebodies