Difference between revisions of "Lifestyle Segmentation - Dreamers"

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(Created page with "In the gfk roper consumer styles the ''dreamers'' are characterized by: =Underlying values= * Dream of a better future * Intuition * Limited risk taking =Consumption pattern=...")
 
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In the gfk roper consumer styles the ''dreamers'' are characterized by:
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Lifestyle Segmentation - Dreamers
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=Underlying values=
 
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* Dream of a better future
 
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* Intuition
 
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* Limited risk taking
 
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=Consumption pattern=
 
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* Products and services with a good image
 
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* [[Brand|Brand]] is very important
 
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<html><img src = "/static/files/MBI/Module%2011/dreamers.png" width="300"/></html>
 
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[[Category:mbi]]
 
[[Category:mbi]]
  

Revision as of 19:19, 27 August 2020

Lifestyle Segmentation - Dreamers