Difference between revisions of "Customer competence"

Revision as of 19:18, 27 August 2020

Customer competence

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-The ability to serve a particular market. It is not sufficient for a technology to have many applications. To leverage its technology by applying it to additional markets, ''a firm must build complementary market-related assets to serve those markets''. This is called a customer competence. Market-related resources include:
+Customer competence
-* knowledge of customer needs, preferences
-* purchasing procedures,
-* distribution and sales
-* access to customers,
-* customer goodwill or franchise reflected in the reputation of the firm and its brands
-* communication channels for exchange of information between the firm and customers during development and commercialization of the product.
-Together these market-related resources constitute the customer competence.
 [[Category:mbi]]
 [[Category:Term]]