Difference between revisions of "Market Scope Strategies"

Revision as of 19:16, 27 August 2020

Market Scope Strategies

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-Companies may chooseone of the following four scope strategies:
+Market Scope Strategies
-# ''[[Non-segmentation strategy|Non-segmentation strategy]]''; in this strategy the company defines one [[Customer Value Proposition|Customer Value Proposition]] which is marketed to all the selected target segments
-# ''[[Segmentation strategy|Segmentation strategy]]''; having identified the target segments, the compay devises a different customer value proposition for each of the selected segments
-# ''[[Niche strategy|Niche strategy]]''; the copmany identifies one segment and develops a customer value proposition for that segment.
-# ''[[Customisation strategy|Customisation strategy]]''; the offering is adapter for each and every customer, either via pure customisatiom or standardized customisation.
 [[Category:marketing]]