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| − | <html><a href="/static/files/MBI/Module%2011/Module%2011%20overview.pdf">Module overview</a></html>
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| − | =Preparation=
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| − | Read the book [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]], summary:
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| − | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business]]
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| − | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
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| − | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future]]
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| − | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future]]
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| − | =Session Notes=
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| − | [[M11-S1 - Session - Introduction to Marketing|M11-S1 - Session - Introduction to Marketing]]
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| − | [[M11-S2 - Session - Defining the business|M11-S2 - Session - Defining the business]]
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| − | [[M11-S3 - Session - Summary day 1|M11-S3 - Session - Summary day 1]]
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| − | [[M11-S4 - Session - Create a newspaper|M11-S4 - Session - Create a newspaper]]
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| − | [[M11-S5 - Session - Life cycle value|M11-S5 - Session - Life cycle value]]
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| − | [[M11-S6 - Session - Pricing Strategy|M11-S6 - Session - Pricing Strategy]]
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| − | [[M11-S7 - Closing remarks|M11-S7 - Closing remarks]]
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| − | <<snapshot print label:print id:all>>
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| | [[Category:marketing]] | | [[Category:marketing]] |
