Difference between revisions of "Lifestyle Segmentation"

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(Created page with "A comprehencive consumer segmentation framework that was defined by gfk roper. In this framework consumers are defined in a grid according to their Basic consumer value...")
 
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A comprehencive consumer segmentation framework that was defined by [[gfk roper|gfk roper]]. In this framework consumers are defined in a grid according to their [[Basic consumer value drivers|Basic consumer value drivers]]. The framework identifies the following groups:
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Lifestyle Segmentation
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<html><img src = "/static/files/MBI/Module%2011/lifestylesegmentation.png" width="500"/></html>
 
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* [[Lifestyle Segmentation - Dreamers|Dreamers]]
 
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* [[Lifestyle Segmentation - Homebodies|Homebodies]]
 
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* [[Lifestyle Segmentation - Settled|Settled]]
 
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* [[Lifestyle Segmentation - Adventurers|Adventurers]]
 
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* [[Lifestyle Segmentation - Rational-Realists|Rational-Realists]]
 
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* [[Lifestyle Segmentation - Open-Minded|Open-Minded]]
 
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* [[Lifestyle Segmentation - Organics|Organics]]
 
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* [[Lifestyle Segmentation - Demanding|Demanding]]
 
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See also this
 
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<html><a href="/static/files/MBI/Module%2011/gfk%20lifestyles.pdf">pdf</a></html>
 
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[[Category:marketing]]
 
[[Category:marketing]]
  

Revision as of 19:15, 27 August 2020

Lifestyle Segmentation