Difference between revisions of "Distinctive competence"

Revision as of 19:09, 27 August 2020

Distinctive competence

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-A distinctive competence is how some people refer to the advantage that is the source of the [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]]. If the advantage is sustainable then your venture has something that is difficult for your competition to emulate. Source of distinctive competences are:
+Distinctive competence
-* Technology
-** Patents and trade secrets
-** Source code for SW companies
-* Excellent design
-* High Quality
-* Continuous innovation
-* Excellent customer service
-* Reputations and other differences in customer perception of products and services
-Part of [[M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation|M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation]]
 [[Category:marketing]]