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| − | Cospecialized assets are those for which there is a bilateral dependence
| + | Co-specialized complementary assets |
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| − | See [[M5-Strategy-S6 - Summary Teece - Complementary assets|M5-Strategy-S6 - Summary Teece - Complementary assets]]
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| − | <html>
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| − | <img src="/static/files/MBI/Module%205/dependenceoncomplementaryassets.PNG" width="300" />
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| − | </html>
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| − | Co-specialized assets lead to hostile situations due to mutual dependencies. | |
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| − | Examples of specialized assets depending on the innovation:
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| − | * Embedded DVD-players in PC's
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| − | * The cottage industry of accessories made for the iPod media device.
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| − | Examples of an innovation depending on the specialized assets:
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| − | * EMI Laboratories' innovation of the computerized axial tomography scanner and its failure due to rival General Electric's distribution and marketing expertise.
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| − | Examples of co-specialized assets (innovation and asset depend on each other)
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| − | * Strong biotechnology patents and the marketing and distribution resources of the large pharmaceuticals.
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| − | '''You never want to integrate verticals unless you really have to.''' See
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| − | <html><a href="/static/files/MBI/Module%205/economicsofgovernance.pdf">Article of Oliver Williamson</a></html>
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| | [[Category:marketing]] | | [[Category:marketing]] |
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Revision as of 19:09, 27 August 2020
Co-specialized complementary assets
