Difference between revisions of "Channel partnering"

Revision as of 19:09, 27 August 2020

Channel partnering

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-Channel partnering creates opportunities for companies to concentrate their activities to lesser core competencies. However, there are a few risks:
+Channel partnering
-# ''Risk of inconsistency''
-## The customer expects a consistent offering. When a supplier join forces it becomes more difficult to offer a consistent [[Customer Value Proposition|Customer Value Proposition]]
-# ''Risk of competence leakage''
-## The interactions between personel of the partner and the company may result in competence leakages.
-# ''Risk of appropriability loss''
-## An important question is whether the manufacturer or the distributor owns the end customer?
-<html><img src = "/static/files/MBI/Module%2011/channelpartnering.png" width="600"/></html>
 [[Category:marketing]]