Difference between revisions of "Abell Framework"

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(Created page with "The Abell Framework defines a business along three dimensions, the customer groups the business serves, the functions its offering to fullfil the customers needs and the techn...")
 
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The Abell Framework defines a business along three dimensions, the customer groups the business serves, the functions its offering to fullfil the customers needs and the technologies are deployed to realise these functions. It can be summarized into three questions:
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Abell Framework
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# Who do we serve?
 
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## Define [[Customer segments|Customer segments]]
 
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# What do we offer?
 
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## Define [[Value Proposition|Value Proposition]]
 
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# How do we do that?
 
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## Define [[Business Model|Business Model]]
 
 
[[Category:marketing]]
 
[[Category:marketing]]
  

Revision as of 19:09, 27 August 2020

Abell Framework

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