Difference between revisions of "Capture the Intangible"

Revision as of 19:05, 27 August 2020

Capture the Intangible

Revision as of 07:27, 25 August 2020 (view source) Dirkjan (talk \| contribs) (Created page with "“The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months li...")		Revision as of 19:05, 27 August 2020 (view source) Dirkjan (talk \| contribs) (Replaced content with "Capture the Intangible Category:lean") Tag: Replaced Newer edit →
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−	~~“The most compelling solutions are often perceptual and emotional.” May says. For example, when~~ the Lexus team was designing the car, the entire team spend three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape. Provide an ‘experience’ instead of a ‘product’.	+	Capture the Intangible
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	[[Category:lean]]		[[Category:lean]]