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| − | =Object of play=
| + | Empathy Map |
| − | Te object of this game is to quickly develop a customer or user profle.
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| − | =Number of players=
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| − | 3–10
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| − | =Duration of play=
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| − | 10–15 minutes
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| − | =How to play=
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| − | Personas help focus a group’s attention on the people involved in a project—ofen the customer or end user. Although creating an empathy map is not the rigorous, researchbased process that is required for developing personas, it can quickly get a group to focus on the most important element: people.
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| − | In this exercise, you will be creating a study of a person with the group. Start by drawing a large circle that will accommodate writing inside. Add eyes and ears to make it into a large “head.”
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| − | <html><img src = "/static/files/Softskills/Gamestorming/EmpathyMap.png" width="400"/></html>
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| − | # Ask the group to give this person a name.
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| − | # Label large areas around the head: “Thinking”, “Seeing”, “Hearing”, and “Feeling”.
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| − | # Ask the group to describe—from this person’s point of view—what this person’s experience is, moving through the categories from seeing through feeling.
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| − | # The goal of the exercise is to create a degree of empathy for the person with the group. Te exercise shouldn’t take more than 15 minutes. Ask the group to synthesize: What does this person want? What forces are motivating this person? What can we do for this person?
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| − | =Strategy=
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| − | Te group should feel comfortable “checking” each other by referring back to the empathy map. When this happens, it will sound like “What would so-and-so think?” It’s good to keep the empathy map up and visible during the course of the work to be used as this kind of focusing device.
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| − | ''The Empathy Map game was developed by Scott Matthews of XPLANE.''
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| − | From the book: [[Gamestorming - A Playbook for innovators, Rulebreakers and Changemakers|Gamestorming - A Playbook for innovators, Rulebreakers and Changemakers]]
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| | [[Category:games]] | | [[Category:games]] |
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| | [[Category:Game]] | | [[Category:Game]] |
