Difference between revisions of "Customer Value Proposition"
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* [[Customer Value Proposition - Moenaert|Customer Value Proposition - Moenaert]] | * [[Customer Value Proposition - Moenaert|Customer Value Proposition - Moenaert]] | ||
* [[Customer Value Proposition - Jelassi|Customer Value Proposition - Jelassi]] | * [[Customer Value Proposition - Jelassi|Customer Value Proposition - Jelassi]] | ||
| − | [[Category: | + | |
| + | See also | ||
| + | |||
| + | <html><a href="/static/files/MBI/Module%2016/Value%20Proposition%20(1).pdf">these</a></html> | ||
| + | |||
| + | lecture notes on selling the value proposition and | ||
| + | |||
| + | <html><a href="/static/files/MBI/Module%2016/Value%20Messaging%20(3).pdf">this</a></html> | ||
| + | |||
| + | file on value messaging (or read the book [[Made to Stick: Why Some Ideas Survive and Others Die|Made to Stick: Why Some Ideas Survive and Others Die]]). | ||
| + | [[Category:mbi]] | ||
[[Category:M11]] | [[Category:M11]] | ||
Revision as of 18:48, 26 August 2020
See also
lecture notes on selling the value proposition and
file on value messaging (or read the book Made to Stick: Why Some Ideas Survive and Others Die).
