Value Grid - Revision history

Dirkjan at 19:50, 27 August 2020

2020-08-27T19:50:45Z

Dirkjan at 19:16, 27 August 2020

2020-08-27T19:16:29Z

Dirkjan: Created page with "In Marketing Strategy and Organization: Building Sustainable Business the value grid summarizes market r..."

2020-08-25T07:54:29Z

Created page with "In Marketing Strategy and Organization: Building Sustainable Business the value grid summarizes market r..."

New page

In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes:
* [[Value@Customer|Value@Customer]]
* [[Value@Company|Value@Company]]

<html><img src = "/static/files/MBI/Module%2011/valuegrid.PNG" width="500"/></html>

* The '''success''' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
* The '''Idiot''' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
* The '''Rip-off''' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
* The '''Lobotomy''' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
[[Category:marketing]]

[[Category:M11]]

[[Category:Marketing Strategy and Organization: Building Sustainable Business]]

[[Category:Model]]

[[Category:Term]]

← Older revision		Revision as of 19:16, 27 August 2020
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−	~~In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes:~~	+	Value Grid
−	* [[Value~~@Customer\|Value@Customer]]~~
−	* [[Value@Company\|Value@Company]]
−
−
−	~~<html><img src = "/static/files/MBI/Module%2011/valuegrid.PNG" width="500"/></html>~~
−
−
−	* The '''success''' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
−	* The '''Idiot''' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
−	* The '''Rip-off''' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
−	* The '''Lobotomy''' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:50, 27 August 2020
Line 1:		Line 1:
−	Value ~~Grid~~	+	In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] the value grid summarizes market reality along two axes:
		+	* [[Value@Customer\|Value@Customer]]
		+	* [[Value@Company\|Value@Company]]
		+
		+
		+	<html><img src = "/static/files/MBI/Module%2011/valuegrid.PNG" width="500"/></html>
		+
		+
		+	* The '''success''' box defines the best situation, value is delivered to the company and the customer. Current and future customers can rest assured of a sustained offering.
		+	* The '''Idiot''' quadrant is very common. The organization operates in such a way that its company will turn into an economic hell.
		+	* The '''Rip-off''' quadrant denotes a situation where a short term 'rip-off' undermines the longer term viability of the company
		+	* The '''Lobotomy''' quadrant refers to a situation where both company and customer are unhappy with each other. This happens more often than you would think. It would not happen in a fully free market situation but sometimes is a result of government rules.
	[[Category:marketing]]		[[Category:marketing]]