Dirkjan: Created page with "In the trade-off between richness and reach; ''reach'' refers to the number of people exchanging information. ''Richness'' is defined by the following dimensions: * Bandwidth..."

2020-08-25T07:15:49Z

Created page with "In the trade-off between richness and reach; ''reach'' refers to the number of people exchanging information. ''Richness'' is defined by the following dimensions: * Bandwidth..."

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In the trade-off between richness and reach; ''reach'' refers to the number of people exchanging information. ''Richness'' is defined by the following dimensions:
* Bandwidth
* Customization
* Interactivity
<html>
<img src="/static/files/MBI/Module%208/tradeofreachandrichness.PNG" width=600>
</html>
The internet helps resolve this traditional trade-off. The main argumentof the richness and reach framework is that two drivers have blown up this trade-off:
# The increase in connectivity that the internet made possible
# The development of common standards (HTML, TCP/IP, XML)

Part of: [[M8-S4 - Reading - Strategies for E-Business - Chapter 11 - Choosing the appropriate e-business strategy for interacting with users|M8-S4 - Reading - Strategies for E-Business - Chapter 11 - Choosing the appropriate e-business strategy for interacting with users]]
[[Category:businessmodelling]]

[[Category:Business]]

[[Category:M8]]

[[Category:Modeling]]

Trade-off between richness and reach - Revision history

Dirkjan: Created page with "In the trade-off between richness and reach; ''reach'' refers to the number of people exchanging information. ''Richness'' is defined by the following dimensions: * Bandwidth..."