The CODA framework - Revision history

Dirkjan at 19:50, 27 August 2020

2020-08-27T19:50:34Z

Dirkjan at 19:16, 27 August 2020

2020-08-27T19:16:23Z

Dirkjan: Created page with "In Marketing Strategy and Organization: Building Sustainable Business the CODA (Customers Outlook on Dif..."

2020-08-25T07:54:19Z

Created page with "In Marketing Strategy and Organization: Building Sustainable Business the CODA (Customers Outlook on Dif..."

New page

In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] the CODA (Customers Outlook on Diffentiating Advantages) framework contains four types of [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]]:
# The '''''Product/Service''''' refers tothe functional core benefit which the prodicut or service offers to the customers. ''What do you offer?''
# '''''Customer Processes''''' are the interactions between the organisation and its customers. ''How and where do you offer it?''
# '''''Price''''' is the sum of financial and non-financial costs a customer incures when buying. ''What are the costs to the customer?''
# '''''Image''''' refers to the awareness, the beliefs, the ideas or the impression which customers hold about an organisation. ''What do you represent?''

<html><img src = "/static/files/MBI/Module%2011/CODA.png" width="500"/></html>

Possible customer benefits include:
'''Products and services'''
* Reliability and consistency
* Environmental safety
* Functional performance
* Styling and design
* Compatibility
* User convenience
'''Customer Processes'''
* Serviceability
* Pre-transaction process
* Transaction processes
* Post-transaction processes
* Professionalism
'''Image benefits'''
* Empathy
* Availability in the channels
* Product image
* Brand image
* Corporate reputation
* User community
'''Price Benefits'''
* Switching costs
* Disposal costs
* Acquisition costs
* Operating costs
* Bundling and complementaries

[[Category:marketing]]

[[Category:M11]]

[[Category:Marketing Strategy and Organization: Building Sustainable Business]]

[[Category:Model]]

[[Category:Term]]

← Older revision		Revision as of 19:16, 27 August 2020
Line 1:		Line 1:
−	~~In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] the~~ CODA ~~(Customers Outlook on Diffentiating Advantages)~~ framework ~~contains four types of [[Sustainable Competitive Advantage\|Sustainable Competitive Advantage]]:~~	+	The CODA framework
−	~~# The '''''Product/Service''''' refers tothe functional core benefit which the prodicut or service offers to the customers. ''What do you offer?''~~
−	~~# '''''Customer Processes''''' are the interactions between the organisation and its customers. ''How and where do you offer it?''~~
−	~~# '''''Price''''' is the sum of financial and non-financial costs a customer incures when buying. ''What are the costs to the customer?''~~
−	~~# '''''Image''''' refers to the awareness, the beliefs, the ideas or the impression which customers hold about an organisation. ''What do you represent?''~~
−
−
−
−	~~<html><img src = "/static/files/MBI/Module%2011/CODA.png" width="500"/></html>~~
−
−
−
−	~~Possible customer benefits include:~~
−	~~'''Products and services'''~~
−	* Reliability and consistency
−	* Environmental safety
−	* Functional performance
−	* Styling and design
−	* Compatibility
−	* User convenience
−	~~'''Customer Processes'''~~
−	* Serviceability
−	* Pre-transaction process
−	* Transaction processes
−	* Post-transaction processes
−	* Professionalism
−	~~'''Image benefits'''~~
−	* Empathy
−	* Availability in the channels
−	* Product image
−	* Brand image
−	* Corporate reputation
−	* User community
−	~~'''Price Benefits'''~~
−	* Switching costs
−	* Disposal costs
−	* Acquisition costs
−	* Operating costs
−	* Bundling and complementaries
−
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:50, 27 August 2020
Line 1:		Line 1:
−	The CODA ~~framework~~	+	In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] the CODA (Customers Outlook on Diffentiating Advantages) framework contains four types of [[Sustainable Competitive Advantage\|Sustainable Competitive Advantage]]:
		+	# The '''''Product/Service''''' refers tothe functional core benefit which the prodicut or service offers to the customers. ''What do you offer?''
		+	# '''''Customer Processes''''' are the interactions between the organisation and its customers. ''How and where do you offer it?''
		+	# '''''Price''''' is the sum of financial and non-financial costs a customer incures when buying. ''What are the costs to the customer?''
		+	# '''''Image''''' refers to the awareness, the beliefs, the ideas or the impression which customers hold about an organisation. ''What do you represent?''
		+
		+
		+
		+	<html><img src = "/static/files/MBI/Module%2011/CODA.png" width="500"/></html>
		+
		+
		+
		+	Possible customer benefits include:
		+	'''Products and services'''
		+	* Reliability and consistency
		+	* Environmental safety
		+	* Functional performance
		+	* Styling and design
		+	* Compatibility
		+	* User convenience
		+	'''Customer Processes'''
		+	* Serviceability
		+	* Pre-transaction process
		+	* Transaction processes
		+	* Post-transaction processes
		+	* Professionalism
		+	'''Image benefits'''
		+	* Empathy
		+	* Availability in the channels
		+	* Product image
		+	* Brand image
		+	* Corporate reputation
		+	* User community
		+	'''Price Benefits'''
		+	* Switching costs
		+	* Disposal costs
		+	* Acquisition costs
		+	* Operating costs
		+	* Bundling and complementaries
		+
	[[Category:marketing]]		[[Category:marketing]]