Dirkjan: Created page with "In Selling the wheel '''''Relationship customers''''' are the third group of customers to target during the Incremental Growth pha..."

2020-08-25T10:32:43Z

Created page with "In Selling the wheel '''''Relationship customers''''' are the third group of customers to target during the Incremental Growth pha..."

New page

In [[Selling the wheel|Selling the wheel]] '''''Relationship customers''''' are the third group of customers to target during the [[Incremental Growth|Incremental Growth]] phase of the [[Maturity phases in a product's life cycle|Maturity phases in a product's life cycle]].

Relationship Customers:
* Want a reliable, accepted product
* Are making a complex purchase and need help with dealing with the complexity but do not need a unique design
* Are knowledgeable about what they want and can articulate their needs
* Examples are middle managers, most of the business to business market. Consumer purchases involving an ongoing bond of trust (banking)

A [[Relationship Builder|Relationship Builder]] is the best sales person for this type of customer.
[[Category:sellingthewheel]]

[[Category:Selling the wheel]]

[[Category:Term]]

Relationship Customers - Revision history

Dirkjan: Created page with "In Selling the wheel '''''Relationship customers''''' are the third group of customers to target during the Incremental Growth pha..."