Promotion Decisions in the Marketing Mix - Revision history

Dirkjan at 20:02, 27 August 2020

2020-08-27T20:02:00Z

Dirkjan: Replaced content with "Promotion Decisions in the Marketing Mix Category:mbi"

2020-08-27T19:20:48Z

Replaced content with "Promotion Decisions in the Marketing Mix Category:mbi"

Dirkjan: Created page with "In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the..."

2020-08-25T08:06:03Z

Created page with "In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the..."

New page

In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
* Promotional strategy (push, pull, etc.)
* Advertising
* Personal selling & sales force
* Sales promotions
* Public relations & publicity
* Marketing communications budget

Advertising:
* Provide information on the existence, characteristics, availability and pricing of the products & services
* Different types of promotion options / material

Public relations:
* General information on the firm / it's products
* Goals;
** Establish trust between firm and it's partners
** Highlight offering

Possibilities:
* Classic advertising
* Give products away for free
* Viral marketing, also see [[Guerrilla Marketing|Guerrilla Marketing]]
* Events
* Free give aways

Part of [[Marketing mix (Four P's of marketing)|Marketing mix (Four P's of marketing)]]
[[Category:mbi]]

← Older revision		Revision as of 19:20, 27 August 2020
Line 1:		Line 1:
−	In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:	+	Promotion Decisions in the Marketing Mix
−	* Promotional strategy (push, pull, etc.)
−	* Advertising
−	* Personal selling & sales force
−	* Sales promotions
−	* Public relations & publicity
−	* Marketing communications budget
−
−	~~Advertising:~~
−	* Provide information on the existence, characteristics, availability and pricing of the products & services
−	* Different types of promotion options / material
−
−	~~Public relations:~~
−	* General information on the firm / it's products
−	* Goals;
−	** Establish trust between firm and it's partners
−	** Highlight offering
−
−	~~Possibilities:~~
−	* Classic advertising
−	* Give products away for free
−	* Viral marketing, also see [[Guerrilla Marketing\|Guerrilla Marketing]]
−	* Events
−	* Free give aways
−
−	~~Part of [[Marketing mix (Four P's of marketing)\|~~Marketing ~~mix (Four P's of marketing)]]~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 20:02, 27 August 2020
Line 1:		Line 1:
−	~~Promotion Decisions in~~ the Marketing ~~Mix~~	+	In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:
		+	* Promotional strategy (push, pull, etc.)
		+	* Advertising
		+	* Personal selling & sales force
		+	* Sales promotions
		+	* Public relations & publicity
		+	* Marketing communications budget
		+
		+	Advertising:
		+	* Provide information on the existence, characteristics, availability and pricing of the products & services
		+	* Different types of promotion options / material
		+
		+	Public relations:
		+	* General information on the firm / it's products
		+	* Goals;
		+	** Establish trust between firm and it's partners
		+	** Highlight offering
		+
		+	Possibilities:
		+	* Classic advertising
		+	* Give products away for free
		+	* Viral marketing, also see [[Guerrilla Marketing\|Guerrilla Marketing]]
		+	* Events
		+	* Free give aways
		+
		+	Part of [[Marketing mix (Four P's of marketing)\|Marketing mix (Four P's of marketing)]]
	[[Category:mbi]]		[[Category:mbi]]