Problem presentation - Revision history

Dirkjan at 20:01, 27 August 2020

2020-08-27T20:01:51Z

Dirkjan: Replaced content with "Problem presentation Category:mbi"

2020-08-27T19:20:46Z

Replaced content with "Problem presentation Category:mbi"

Dirkjan: Created page with "=Goal= Based on the Product hypothesis you will need to develop a presentation of this problem and test it with customers. In exchange for the customer..."

2020-08-25T08:05:57Z

Created page with "=Goal= Based on the Product hypothesis you will need to develop a presentation of this problem and test it with customers. In exchange for the customer..."

New page

=Goal=
Based on the [[Product hypothesis|Product hypothesis]] you will need to develop a presentation of this problem and test it with customers. In exchange for the customer talking to you, you need to give them something to talk about. You will assemble a 'problem presentation' (in contrast to a product presentation). This presentation concatenates your hypothesis about the business problem you think is important for these customers and some potential solutions. Your goals is not to convince your customers but to see if your assumptions are correct.
=Checklist=
# Developer "Problem" presentation
## Describe the problem you are trying to solve (the pain not the features)
## Problem solution slide 1
## List problems in column 1
## Today's solution in column 2
## Proposed future solution in column 3
## Ask why it is important to solve this problem.
# Do the customer segmentation
## Who shares these problems? By company? By Industry? By Title?
## A set of people with common problems = a common [[Value proposition|Value proposition]]
# Put together a questionaire
## List all the data you want to gather
## Now shorten the list to "what are the three things i need to learn before i leave"
## As you get confirmation on the key issues, begin to ask different questions
=Exit deliverables=
* Problem presentation with today's solution and your companies alternative. Capable of being given as a "chalk talk"

Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]]
Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
[[Category:mbi]]

← Older revision		Revision as of 19:20, 27 August 2020
Line 1:		Line 1:
−	~~=Goal=~~	+	Problem presentation
−	Based on the [[Product hypothesis\|Product hypothesis]] you will need to develop a presentation of this problem and test it with customers. In exchange for the customer talking to you, you need to give them something to talk about. You will assemble a 'problem presentation' (in contrast to a product presentation). This presentation concatenates your hypothesis about the business problem you think is important for these customers and some potential solutions. Your goals is not to convince your customers but to see if your assumptions are correct.
−	~~=Checklist=~~
−	~~# Developer "Problem" presentation~~
−	~~## Describe the problem you are trying to solve (the pain not the features)~~
−	~~## Problem solution slide 1~~
−	~~## List problems in column 1~~
−	~~## Today's solution in column 2~~
−	~~## Proposed future solution in column 3~~
−	~~## Ask why it is important to solve this problem.~~
−	~~# Do the customer segmentation~~
−	~~## Who shares these problems? By company? By Industry? By Title?~~
−	~~## A set of people with common problems = a common [[Value proposition\|Value proposition]]~~
−	~~# Put together a questionaire~~
−	~~## List all the data you want to gather~~
−	~~## Now shorten the list to "what are the three things i need to learn before i leave"~~
−	~~## As you get confirmation on the key issues, begin to ask different questions~~
−	~~=Exit deliverables=~~
−	* Problem presentation ~~with today's solution and your companies alternative. Capable of being given as a "chalk talk"~~
−
−	~~Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]~~
−	~~Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 20:01, 27 August 2020
Line 1:		Line 1:
−	Problem presentation	+	=Goal=
		+	Based on the [[Product hypothesis\|Product hypothesis]] you will need to develop a presentation of this problem and test it with customers. In exchange for the customer talking to you, you need to give them something to talk about. You will assemble a 'problem presentation' (in contrast to a product presentation). This presentation concatenates your hypothesis about the business problem you think is important for these customers and some potential solutions. Your goals is not to convince your customers but to see if your assumptions are correct.
		+	=Checklist=
		+	# Developer "Problem" presentation
		+	## Describe the problem you are trying to solve (the pain not the features)
		+	## Problem solution slide 1
		+	## List problems in column 1
		+	## Today's solution in column 2
		+	## Proposed future solution in column 3
		+	## Ask why it is important to solve this problem.
		+	# Do the customer segmentation
		+	## Who shares these problems? By company? By Industry? By Title?
		+	## A set of people with common problems = a common [[Value proposition\|Value proposition]]
		+	# Put together a questionaire
		+	## List all the data you want to gather
		+	## Now shorten the list to "what are the three things i need to learn before i leave"
		+	## As you get confirmation on the key issues, begin to ask different questions
		+	=Exit deliverables=
		+	* Problem presentation with today's solution and your companies alternative. Capable of being given as a "chalk talk"
		+
		+	Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]
		+	Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]
	[[Category:mbi]]		[[Category:mbi]]