Market knowledge - Revision history

Dirkjan at 20:00, 27 August 2020

2020-08-27T20:00:54Z

Dirkjan: Replaced content with "Market knowledge Category:mbi"

2020-08-27T19:20:16Z

Replaced content with "Market knowledge Category:mbi"

Dirkjan: Created page with "=Goal= Begin meeting with companies in adjacent markets, analysts, media, influences and trade shows to understand the shape and direction of the market you are in or about to..."

2020-08-25T08:05:00Z

Created page with "=Goal= Begin meeting with companies in adjacent markets, analysts, media, influences and trade shows to understand the shape and direction of the market you are in or about to..."

New page

=Goal=
Begin meeting with companies in adjacent markets, analysts, media, influences and trade shows to understand the shape and direction of the market you are in or about to create.
=Checklist=
# Make contact with companies in adjacent markets / infrastructure
## What are the industry trends?
## Wha are the key unresolved customer needs?
## Who are the players?
## What should you read?
## Who should you know?
## What should you ask?
## What customers should you call on?
## Just as you did with potential customers, don't present, don't sell, just listen and learn.
# Make contact with the key industry influencers/ recommenders
## What are the trends?
## Who are the players?
## What should you read?
## Just as you did with potential customers, don't present, don't sell, just listen and learn.
# Get copies of the Wall Street analyst report on your market or adjacent markets
## What are the trends?
## Who are the players?
## Understand business models, key players, key metrics
# Attend at least two key conferences or trade-shows
## What are the trends?
## Who are the players?
## Who are the attendees
## What are their vision of the future
## How do they compare with yours?
=Exit deliverables=

Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]]
Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
[[Category:mbi]]

← Older revision		Revision as of 19:20, 27 August 2020
Line 1:		Line 1:
−	~~=Goal=~~	+	Market knowledge
−	~~Begin meeting with companies in adjacent markets, analysts, media, influences and trade shows to understand the shape and direction of the market you are in or about to create.~~
−	~~=Checklist=~~
−	~~# Make contact with companies in adjacent markets / infrastructure~~
−	~~## What are the industry trends?~~
−	~~## Wha are the key unresolved customer needs?~~
−	~~## Who are the players?~~
−	~~## What should you read?~~
−	~~## Who should you know?~~
−	~~## What should you ask?~~
−	~~## What customers should you call on?~~
−	~~## Just as you did with potential customers, don't present, don't sell, just listen and learn.~~
−	~~# Make contact with the key industry influencers/ recommenders~~
−	~~## What are the trends?~~
−	~~## Who are the players?~~
−	~~## What should you read?~~
−	~~## Just as you did with potential customers, don't present, don't sell, just listen and learn.~~
−	~~# Get copies of the Wall Street analyst report on your market or adjacent markets~~
−	~~## What are the trends?~~
−	~~## Who are the players?~~
−	~~## Understand business models, key players, key metrics~~
−	~~# Attend at least two key conferences or trade-shows~~
−	~~## What are the trends?~~
−	~~## Who are the players?~~
−	~~## Who are the attendees~~
−	~~## What are their vision of the future~~
−	~~## How do they compare with yours?~~
−	~~=Exit deliverables=~~
−
−	~~Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]~~
−	~~Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 20:00, 27 August 2020
Line 1:		Line 1:
−	~~Market knowledge~~	+	=Goal=
		+	Begin meeting with companies in adjacent markets, analysts, media, influences and trade shows to understand the shape and direction of the market you are in or about to create.
		+	=Checklist=
		+	# Make contact with companies in adjacent markets / infrastructure
		+	## What are the industry trends?
		+	## Wha are the key unresolved customer needs?
		+	## Who are the players?
		+	## What should you read?
		+	## Who should you know?
		+	## What should you ask?
		+	## What customers should you call on?
		+	## Just as you did with potential customers, don't present, don't sell, just listen and learn.
		+	# Make contact with the key industry influencers/ recommenders
		+	## What are the trends?
		+	## Who are the players?
		+	## What should you read?
		+	## Just as you did with potential customers, don't present, don't sell, just listen and learn.
		+	# Get copies of the Wall Street analyst report on your market or adjacent markets
		+	## What are the trends?
		+	## Who are the players?
		+	## Understand business models, key players, key metrics
		+	# Attend at least two key conferences or trade-shows
		+	## What are the trends?
		+	## Who are the players?
		+	## Who are the attendees
		+	## What are their vision of the future
		+	## How do they compare with yours?
		+	=Exit deliverables=
		+
		+	Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]
		+	Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]
	[[Category:mbi]]		[[Category:mbi]]